I believe that most people are just not in touch with what they buy or throw away. There isn't enough being done to bring it to the attention of people to see the landfills overflowing with wasted products, food, appliances, computers, furniture, clothes. I think it becomes difficult to imagine the footprint you are leaving unless you are made to account for it each and every day. When I did my audit and saw just how much was being thrown away and not used, it has made me buy wiser. Our society has become one of instant gratification and a disposable generation. Most of what's made is often just thrown away and a new product bought even if the old product is fixable. we always want what's new and of the latest technology, ignoring the still usefulness of a product we already have that could be fixed. I am teaching my daughter that lesson now as her washer broke and legit she kept fixing it until there just was no way to fix it any more (kuddos to her) but then she turned around buying a brand new set (washer and dryer) even though her dryer was fine. The old dryer still worked, but now sits at a dump somewhere. Her justification, it was a good deal and the dryer would eventually need replacing anyway.